Rugby League World Cup 2017 announce Energizer as Official Partner

Rugby League World Cup 2017 is pleased to announce Energizer as an Official Partner of the tournament in Australia and New Zealand.

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As an official RLWC2017 partner, Energizer will receive key brand integration through ball boys and girls and junior team mascots, and virtual and LED signage at matches during the five-week tournament.

Energizer will also take part in fan engagement activities at 25 RLWC2017 matches in Australia and New Zealand, including the involvement of the Mr Energizer mascot in the Mr Energizer Dance Cam.

Rohan Sawyer, RLWC2017 General Manager Commercial and Marketing said: “RLWC2017 is delighted to welcome another global brand to our corporate family.

“The trans-Tasman footprint of the tournament aligns with Energizer’s retail network and media campaign, and we are pleased to be working together to enhance the game day experience for fans.”

The RLWC is expected to draw an event record of 450,000 supporters at 28 games played in 13 cities, from 27 October to 2 December 2017, including 18 in Australia and seven in New Zealand.

It will be the biggest event in the region this year, with 14 nations contesting the Paul Barriere Trophy.

“We are excited to link the Energizer brand with the Rugby League World Cup." said David Pattinson, Marketing Director at Energizer.

"The game’s need for power and endurance is aligned to what we strive for as a brand, and the tournament’s broad appeal at this time of year will give the brand great exposure to a mass audience.”

Alexia Antonis, WAVEMAKER, Director Brand Partnership and Sponsorship also said: “We are thrilled to be working with RLWC2017 and Energizer on this truly exciting partnership.